Portugal's footwear industry is not only a creative force, but also a key pillar of the national economy — and one of the most relevant players in Europe. This project was designed to explore how AI, CGI, and storytelling can help footwear brands showcase the full potential of a product before it even exists.

The goal?
To turn early ideas into immersive brand experiences — helping brands stand out, add value, and become more competitive in a market where imagination is just as important as execution.

Through this visual concept, I aimed to simulate what it would look like to take a single idea (a sole) and turn it into a story, a product, a brand — all without a physical prototype.